Pharmaceutical

The challenge:

A large European pharmaceutical company needed to develop a commercial strategy and execution programme to enhance sales forecast accuracy over a three year period.

The solution

• Developed and rolled out a commercial strategy execution programme across
• Europe. The programme involved managing some 50 stakeholders from sales and marketing, commercial strategy, clinical and manufacturing

The outcome

• Additional $50million sales uncovered
• Optimised manufacturing expansion programme and capacity planning
• Deployment of technological platform across Europe using elements of SAP
• Sales forecast accuracy achieved
• Successful integrated forecasting process between sales and marketing
• Introduced manufacturing forecasting capacity planning
• Expanded the footprint of a new drug in related disease areas and other patient segment groups such as paediatrics